NEXCARE

All kinds
of tough
needs all
kinds of
love

background

Nexcare is 3M’s global personal healthcare brand. Trusted by doctors and nurses Nexcare is serious about healing, the brand competes with the worlds best known brands in the global first aid market.

challenge

Standing out in a crowded marketplace, with diverse audiences in over 20 countries

solution

The Tough.Love campaign encourages us all to reimagine the cultural conversation around parenting. Kids are much tougher than we think, without their parents watching their every move, they become more resilient and stronger than we could have imagined.

Inc has helped the brand to evolve it’s business across EMEA

Our work with Nexcare spans Inc’s full end-to-end capabilities, from strategy and campaign ideation through to social and design. For all our work, our goal is to help Nexcare develop innovative ways to engage audiences around the world, supporting the brand as it expands its presence into new markets, distribution channels, and product lines.